When you want to take picture, facial expressions send strong messages about what an image is trying to say. What the image is describe. Unfortunately, a model’s lack of expression can sometimes cause the photo to say next to nothing. One expression to avoid is the pouty-pouty runway model blank look that many people assume when being photographed.

when you are creating an image with the background dropped out, avoid blank stares. In the image on the right, the woman could be a spokesperson for any number of beauty products, for example. She looks like she is speaking to us, as does the businesswoman. If you can’t think of how an image could be realistically used, it probably won’t be.