Ayumi Hamazaki
The height of Ayumi Hamasaki’s career was the 2002/20 03 Rainbow / I Am… era. On those two albums, Ayu and Max Matsuura forged an original and intensely modern sound, one that combined the futuristic gloss and production of electronic dance music with the grind and guitar base of hard rock, all leavened with strong pop flourishes that somehow sounded more ambitious than any of Ayu’s previous material (which had been good, to be honest, if a bit sugary and conventional).
Appellations like ‘dancy metal-pop’ or ‘club-core with solos’ sound ridiculous, but accurately describe the albums’ innovative fusions. And they were albums, too, with transitions and spaced-out interludes to bridge the more disparate songs. Because of the unified production, a straight up club track like ‘Connected’ could segue easily into the driving rock of ‘Evolution’, and the whole thing felt seamless. Ayumi Hamasaki really did feel like the most modern pop star in the world, one who could get mentioned in grasping Time magazine supplements and still make you want to put her singles on your playlist.
